Crossroads Pickleball
Branding Package
The Goal of the CRP Branding Package
The goal of the Crossroads Pickleball Branding package was to create a captivating and engaging brand identity that fosters a fun and cool environment for individuals from different walks of life to come together and enjoy the sport of Pickleball. By leveraging effective branding elements, the package aims to attract and connect with a diverse audience while embodying the spirit of enjoyment and inclusivity within the Pickleball community.
Logo Suite
Primary Logo
The primary logo serves as the main representation of the CRP Brand across all marketing materials. It is accompanied by two variations—one for light backgrounds and another for dark backgrounds—ensuring optimal visibility and maintaining consistency across various visual contexts.
Typography
The typography choices for the CRP brand serve specific purposes. Varien is selected as the header font due to its engaging and fun qualities, while still maintaining a clean aesthetic. Poppins is chosen as the secondary font to complement the overall brand identity and enhance legibility in body text and supporting elements.
Color Palette
The color palette outlined features Berkeley Blue, Amber, and Warm White as the primary colors, representing the core brand identity. Additionally, the inclusion of Aero and Rose add a touch of vibrancy and playfulness, engaging the audience in a visually appealing manner.
Pattern Design
The brand pattern is designed to enhance the visual identity and can be used as a decorative element across various marketing materials such as backgrounds, apparel, accessories, or packaging.
Social Media
The social media design serves to enhance the brand's voice and visual identity across various social media platforms, ensuring consistent messaging and a cohesive brand experience for the audience.
